• The Advertiser trying to reach an adult audience will enjoy approximately THREE TIMES THE BANG FOR THEIR BUCK buying news/talk radio than music radio. 
• In adding, 65% of the audience report household incomes between 50,000-80,000 - far greater than any music radio format. 
• Early indications suggest the 2016 Presidential election and the new administration will drive News/Talk ratings for the foreseeable future. 

Habersham County Listener Survey

Of the six radio stations that could be picked from, WCHM was ranked #1 by 44%
(WNGC 106.1 was #2 at 18% and WCON 99.3 was #3 at 11%.)
Of the six radio stations that could be picked from, WCHM was ranked #1 or #2 by 64%.
(WNGC was #2 at 38% and WCON was #3 at 37%)

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